Ducks that don’t stop working at 5pm
Is my Top of Search ROAS for my best keyword still performing good?
Are we getting enough Brand Share for “coffee grinder” week over week?
Scale your AmazonAds Agency
47
Agent API tools
€89
Per client / month
Daily
Guardrailed bidding
Your agency deserves a jump into the AI age
Leverage 
Claude, 
Codex, 
Hermes, 
OpenClaw and treat them like your coworkers.
One shared context
Ads data, unit economics, playbooks, AMC: the diagnosis and the proposal come from the same place.
Save money, fulfill more clients and 10x your employers
Your ass gets a babysitting treatment like never before. You will feel the warmth of too money from fulfilling more clients and the cost savings rubbing against your face so fast, that it hurts.
Proposal You Applied ✓
One shared context
Günther sees everything.
Performance is only half the story. Context explains what to do next.
Amazon Ads performance
| Area | Impressions | Clicks | Spend | ACOS |
|---|---|---|---|---|
| Campaigns | 0.0M | 0 | €0 | 0.0% |
| Keywords | 0.0M | 0 | €0 | 0.0% |
| Search terms | 0.0M | 0 | €0 | 0.0% |
| Placements | 0K | 0 | €0 | 0.0% |
Bidding engine & bid history
Optimal bid curve
Last change
May 14, 9:12 AM
Keyword group: Travel Mugs
€1.24 €1.05
ACOS target: 22%
Changed by: Günther
AppliedGoals & unit economics
Target ACOS
0%
Contribution margin
0%
AOV
€0.00
Products & seasonality
Deal calendar
Memorial DayMay 26
Prime DayJul 8–11
Back to SchoolAug 1
Lifecycle stage
GrowthCampaign naming & taxonomy
Structure
Product·Generic·Exact·/nb
Example
Travel Mug 40oz · Insulated Mug · Exact · /nb
Campaign structure
Sponsored Products (SP)Good
Sponsored Brands Video (SB Video)Good
Sponsored Display (SD)Missing coverage
Operator playbooks
first-principles.md12 KB
campaign-structure.md18 KB
bid-optimization.md14 KB
AMC intelligence (insights only)
Path to purchase
Multi-step
Frequency
0.0
New-to-brand
0%
AMC provides signals, not bidding inputs.
Human feedback & approvals
Approved
0
Rejected
0
Learned
0
Proposals require human approval.
Brand and generic targets are identical. Intentional?
This hero keyword is dormant, not unproven.
Top of Search is strong, but this campaign has 14 keywords. Split first?
Diagnosis ready
Proposal requires approval
One shared context
Günther sees everything.
Performance is only half the story. Context explains what to do next.
Brand and generic targets are identical. Intentional?
Amazon Ads performance
| Area | Impressions | Clicks | Spend | ACOS |
|---|---|---|---|---|
| Campaigns | 0.0M | 0 | €0 | 0.0% |
| Keywords | 0.0M | 0 | €0 | 0.0% |
| Search terms | 0.0M | 0 | €0 | 0.0% |
| Placements | 0K | 0 | €0 | 0.0% |
Bidding engine & bid history
Optimal bid curve
Last change
May 14, 9:12 AM
Keyword group: Travel Mugs
€1.24 €1.05
ACOS target: 22%
Changed by: Günther
AppliedThis hero keyword is dormant, not unproven.
Human feedback & approvals
Approved
0
Rejected
0
Learned
0
Proposals require human approval.
Top of Search is strong, but this campaign has 14 keywords. Split first?
…and Günther also reads
Goals & unit economics
Target ACOS 22%
Products & seasonality
Prime Day · Jul 8–11
Campaign naming & taxonomy
Product · Generic · Exact
AMC intelligence
61% new-to-brand
Operator playbooks
3 playbooks in memory
Campaign structure
SP + SB Video covered
Diagnosis ready
Proposal requires approval
We don’t just automate bids. We show our work.
Holy Quack is hands-on: the duck diagnoses, proposes, and explains. Review the reasoning behind recommendations and track applied changes in the ledger.
The rescue by Günther during the great galactic tsunami
Drawn on by GPT Image Gen 2.5.
Günther shields an agency owner from an advancing army of VC-funded PPC SaaS dinosaurs with dinosaur-sized price tags and overpriced junior ducks still looking for a map. Behind them, a galactic rainbow tsunami gathers: the AI wave, recession, agency consolidation, and tighter client budgets.
A whole new world is coming at your agency. Günther is in your corner, helping you spend less time managing tools and more time serving clients. You steer the agency. Günther helps you make your next move.
Give Günther work and walk away.
Account diagnosis in progress
Fictional example account · illustrative data
Resolving strategy & active goals
Comparing 90-day history
Checking search terms & placements
Running the bidding preview
Preparing proposal for your approval
Found: €1,842 wasted spend · dormant hero keyword · missing SB Video coverage · ToS modifier mismatch
Bid model: €0.88 €1.14
Review 4 changes
Agent proposal: nothing applies until you approve it.
Illustrative product demo
A 30-day example. Not a perfect one.
Fictional data demonstrates the workflow across auctions, decisions and outcomes. It is an interface example, not a customer case study or performance promise.
Quackers Coffee Co. · fictional example account
Example day 1 of 30
Sales
€0
8% vs prior 30 days
Ad spend
€0
3% vs prior 30 days
ACOS
0.0%
4.0 pp vs prior 30 days
ROAS
0.00
0.15 vs prior 30 days
Day 1Day 30
Day 6: Waste scan
Day 10: 37 negatives approved
Day 16: ToS proposal approved
Day 22: Bid model recalculated
Wasted-spend share18.7%12.1%ToS revenue mix18%29%Spend stayed within guardrail
Illustrative outcome
Last paid slot to top of search.
A fictional scenario showing how the product reports change over time. These figures are not customer results and do not guarantee rank, revenue or efficiency.
ToS impression share
8%0%
fictional example
Incremental revenue
+€0
fictional example
ACOS
41%0%
fictional example
Illustration: 100 auctions
each dot = one Top-of-Search opportunity
8 wins before · 8 wins in an illustrative scenario. These are example numbers, not measured customer results. Amazon decides each auction; actual outcomes vary.
The agent API
47 tools. Bring your own agent, or use ours.
Everything Günther can see and do is a documented API tool. Claude, Codex, or your own scripts get the same context he does.
search_terms
bid_history
placements
amc_funnel
negatives
harvesting
campaign_dna
guardrails
seasonality
approvals
unit_economics
playbooks
+ 35 more, all documented
search_terms
bid_history
placements
amc_funnel
negatives
harvesting
campaign_dna
guardrails
seasonality
approvals
unit_economics
playbooks
+ 35 more, all documented
The team
Meet the flock.
Our team is 100% ducks and one guy. Other tools pay 100 human salaries with your money. Here is our entire payroll.
Pondrick Engineerly
Senior Pond Engineer
🥖 15 loaves · 10 fish /mo
Dataquack Analyst
Ducktor of Data & Naps
🥖 10 loaves · 8 fish /mo
Quackers McProduct
Head of Waddling Dashboards
🥖 12 loaves · 6 fish /mo
Lady Quacksalot
Chief Bidding Officer
🥖 1 croissant (negotiated)
Günther
AIAgentic AI Duck
🥖 electricity + DRAM
Alexander Nguyen
Duck Ringleader / Operator
🥖 whatever's left
We pay competitively in bread and fish.
Plan your agency workflowThe agency advantage
Put the tools around your team.Same client load. Very different margins.
Holy QuackAmazon Ads Agencies with Holy Quack
- Daily bidding, once enabledDelay the next €5K/mo hire
- Your bid limits & targetsSkip months of junior onboarding
- Search-term & keyword workflowsAvoid six-figure payroll too early
- Campaign & targeting reportsSave five figures on bidding tools at agency scale
- Proposals for your approvalEnd-to-end data storage & business intelligence
- Change history & reasoningDaily automated bidding engine
- Automated keyword harvesting
- AI with real skills, working 24/7
- Amazon Attribution & AMC insights
- Custom workflows & campaign naming
Your teamDon’t be like your competitors
- Strategy & client contactHire before capacity runs out
- Creatives & listingsSpend months onboarding juniors
- Automation & approval scopeCarry six-figure annual payroll
- Reporting & data checksLose margin to ad-spend pricing
- Training & supervisionThousands for data connectors, Looker Studio & BI payroll
- Staffing for your workloadBulk files or overpriced bidding tools
- Review search terms by hand
- Work stops after office hours
- Hours lost to Excel reports, pivot tables & XLOOKUP
- Rigid workflows and inconsistent naming
A planning guide by Holy Quack, not a description of every agency or software provider. Data availability depends on connected accounts, Amazon access and completed syncs. Staffing needs, savings and campaign results depend on your setup and use.
Pricing
One number. That’s the model.
Beta · early access
The whole pond
No tiers, no feature gates, no usage meters.
€89 /mo per client
- ✓Bidding engine: every keyword, every day
- ✓Keyword harvesting & graduation
- ✓Global negative lists & money-leak scans
- ✓Data exclusions: Prime Day can’t poison the math
- ✓AMC insights & clickable dashboards
- ✓Günther and the 47-tool Agent API, included
Join the beta
Including VAT. Cancel anytime.
Amazon PPC software: your questions
Everything you need to know before the pond.
What is Holy Quack?
Holy Quack is Amazon PPC software for agencies managing advertising for multiple clients. It combines daily bid optimization, keyword management, campaign reporting, and an AI assistant called Günther.
Explore the platformHow much does Holy Quack cost?
€89 per client per month, including VAT. All marketplaces and features are included. Cancel anytime.
See pricing and included featuresDoes Holy Quack change Amazon Ads bids automatically?
Yes, once you enable automated bidding. The bidding engine evaluates performance daily and adjusts bids within the floors, ceilings, targets, and other guardrails you configure. The bidding engine is deterministic; an AI language model does not calculate the bids.
Do Günther’s recommendations need approval?
Günther analyzes your account and prepares structural recommendations with supporting evidence. An authorized user decides whether to apply a proposal. These approval-first recommendations are separate from the daily bidding automation you enable.
Can I manage keywords and negative keywords?
Holy Quack helps identify productive search terms, prepare keyword promotions, and manage negative-keyword workflows across connected Amazon advertising profiles.
Which Amazon Ads performance data can I review?
The dashboards cover campaign, placement, keyword, targeting, and product performance. Data availability depends on the connected advertising profiles, available Amazon reports, and completed syncs.
Read about reporting and measurementWhat do I need to get started?
You need a Holy Quack account and authorization to connect the Amazon Ads accounts you manage. Connect Amazon, choose the relevant advertising profiles, and complete the account’s billing and setup steps. Reports become available as the initial data sync completes.
Create an accountCan I review changes made to my campaigns?
The change history records applied changes so you can review what changed, when it changed, and the available reasoning. Review proposals and configured bidding limits before enabling automation.
Who operates Holy Quack, and is it affiliated with Amazon?
Holy Quack is operated by Baoks UG (haftungsbeschränkt), based in Reutlingen, Germany. It is independently developed and is not endorsed by, affiliated with, or sponsored by Amazon.
Company and contact detailsWhere can I read about data handling and security?
The Privacy Policy explains how account and Amazon advertising data are handled. The Data Processing Agreement covers processing terms, and the Security page explains security measures and vulnerability reporting.
Read the Privacy Policy