End-to-end AI PPC fulfillment for your Amazon agency
Is my Top of Search ROAS for my best keyword still performing well?
Are we getting enough Brand Share for “coffee grinder” week over week?


€1M+
Ad spend managed
€89
Per brand you manage
Is my Top of Search ROAS for my best keyword still performing well?
Are we getting enough Brand Share for “coffee grinder” week over week?

Write your playbook once. Günther runs it on every account and asks you before he acts.

Your ass gets a babysitting treatment like never before. You will feel the warmth of more money from fulfilling more clients and the cost savings rubbing against your face so fast that it hurts.

ProposalYouApplied
Amazon Ads performance
| Area | Impressions | Clicks | Spend | ACOS |
|---|---|---|---|---|
| Campaigns | 0.0M | 0 | €0 | 0.0% |
| Keywords | 0.0M | 0 | €0 | 0.0% |
| Search terms | 0.0M | 0 | €0 | 0.0% |
| Placements | 0K | 0 | €0 | 0.0% |
Bidding engine & bid history
Optimal bid curve
Last change
May 14, 9:12 AM
Keyword group: Travel Mugs
€1.24 €1.05
ACOS target: 22%
Changed by: Günther
AppliedGoals & unit economics
Target ACOS
0%
Contribution margin
0%
AOV
€0.00
Products & seasonality
Deal calendar
Memorial DayMay 26
Prime DayJul 8–11
Back to SchoolAug 1
Lifecycle stage
GrowthCampaign naming & taxonomy
Structure
Example
Travel Mug 40oz · Insulated Mug · Exact · /nb
Campaign structure
Sponsored Products (SP)Good
Sponsored Brands Video (SB Video)Good
Sponsored Display (SD)Missing coverage
Operator playbooks
first-principles.md12 KB
campaign-structure.md18 KB
bid-optimization.md14 KB
AMC intelligence (insights only)
Path to purchase
Multi-step
Frequency
0.0
New-to-brand
0%
AMC provides signals, not bidding inputs.
Human feedback & approvals
Approved
0
Rejected
0
Learned
0
Proposals require human approval.

Brand and generic targets are identical. Intentional?
This hero keyword is dormant, not unproven.
Top of Search is strong, but this campaign has 14 keywords. Split first?
Diagnosis ready
Proposal requires approval

Brand and generic targets are identical. Intentional?
Amazon Ads performance
| Area | Impressions | Clicks | Spend | ACOS |
|---|---|---|---|---|
| Campaigns | 0.0M | 0 | €0 | 0.0% |
| Keywords | 0.0M | 0 | €0 | 0.0% |
| Search terms | 0.0M | 0 | €0 | 0.0% |
| Placements | 0K | 0 | €0 | 0.0% |
Bidding engine & bid history
Optimal bid curve
Last change
May 14, 9:12 AM
Keyword group: Travel Mugs
€1.24 €1.05
ACOS target: 22%
Changed by: Günther
AppliedThis hero keyword is dormant, not unproven.
Human feedback & approvals
Approved
0
Rejected
0
Learned
0
Proposals require human approval.
Top of Search is strong, but this campaign has 14 keywords. Split first?
…and Günther also reads
Goals & unit economics
Target ACOS 22%
Products & seasonality
Prime Day · Jul 8–11
Campaign naming & taxonomy
Product · Generic · Exact
AMC intelligence
61% new-to-brand
Operator playbooks
3 playbooks in memory
Campaign structure
SP + SB Video covered
Diagnosis ready
Proposal requires approval
Day 1. Claude builds it in an afternoon.


Illustrative comparison, not a description of every agency or software provider. Staffing needs, savings and campaign results depend on your accounts and how you use Holy Quack.

Günther reads
Günther proposes
find_search_terms
Every query that spent money
get_bid_history
Each bid change, with its reason
find_placements
Top of Search vs. the rest
query_amc_cac
What a new customer really costs
query_ads_performance
Spend, sales and ROAS for any slice
get_change_log
What changed, and what it did
create_negative_keyword_proposals
Stops the waste, after your click
create_bid_change_proposal
Moves a bid inside your guardrails
create_campaign_settings_proposal
Placement boosts and bid strategy
create_budget_change_proposal
Shifts budget to what sells
create_keyword_or_target_proposal
Harvests winners into exact match
upsert_agent_playbook
Writes down what worked
+ 35 more tools on the same API

Günther reads
find_search_terms
Every query that spent money
get_bid_history
Each bid change, with its reason
find_placements
Top of Search vs. the rest
query_amc_cac
What a new customer really costs
query_ads_performance
Spend, sales and ROAS for any slice
get_change_log
What changed, and what it did
Günther proposes
create_negative_keyword_proposals
Stops the waste, after your click
create_bid_change_proposal
Moves a bid inside your guardrails
create_campaign_settings_proposal
Placement boosts and bid strategy
create_budget_change_proposal
Shifts budget to what sells
create_keyword_or_target_proposal
Harvests winners into exact match
upsert_agent_playbook
Writes down what worked
+ 35 more tools on the same API

Senior Pond Engineer
🥖 15 loaves · 10 fish /mo

Ducktor of Data & Naps
🥖 10 loaves · 8 fish /mo

Head of Waddling Dashboards
🥖 12 loaves · 6 fish /mo

Chief Bidding Officer
🥖 1 croissant (negotiated)

Agentic AI Duck
🥖 electricity + DRAM
We pay competitively in bread and fish.
Every plan starts with 30 days free. No credit card. Everything included, Günther too. Pick a plan when the month ends.
Start your free monthResults4 Günthers for “someone to run my Amazon ads”

1/5strength
€8900excl. VAT
per brand / month
In the box
Free setup. Live after one Amazon login.14-day money back
30 days free · no credit card

3/5strength
€16900excl. VAT
per brand / month
In the box
Free setup. Live after one Amazon login.14-day money back
30 days free · no credit card

5/5strength
€26900excl. VAT
per brand / month
In the box
Setup with us. We switch Günther on together.
Try hosted Günther in your free month

∞/5, god mode
Custom
per brand, quoted
In the box
Delivered by us. We build, you click approve.
€39/ month, up to 5 brands, excl. VAT
+€10 per extra brand
Start free month30 days free · no credit card
The free month covers one Amazon Ads account, with all its marketplaces and brands, once per account. It ends after 30 days and does not turn into a paid plan. 14-day money-back guarantee from your first actual subscription payment. Request a refund through Help or info@baoks.de within 14 days. A fully discounted period does not start this window. Refunds are handled manually and include ending the refunded subscription. Cancellation alone does not request a refund. Statutory rights remain unaffected.

Not sure which plan fits?
30 minutes on a video call with Alexander. Brands, seats, bring your own agent. No sales script.
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Holy Quack is Amazon PPC software for agencies managing advertising for multiple clients. It combines daily bid optimization, keyword management, campaign reporting, and an AI assistant called Günther.
Explore the platformEvery plan starts with 30 days free, without a credit card. Software from €89 per brand per month, excluding VAT. A brand is one client an agency manages — every Amazon marketplace that brand sells in sits in that one seat. Example: five brands on Analytics is €89 × 5 = €445 per month excluding VAT; seven brands is €623. One brand on eight marketplaces is still €89. Plans: €89 Analytics (dashboards, daily bidding, harvesting, negatives, Amazon Attribution and the AI connector for Claude, ChatGPT and Cursor), and €169 for The whole pond (Analytics plus AMC, and Günther if you bring your own agent). Connect, the AI connector without automations, is €39 per month for up to 5 brands, plus €10 per extra brand. A hosted Günther plan at €269 is coming, including 2,000 AI credits per month. Enterprise done-for-you management is quoted custom per brand. Cancel software anytime.
See pricing and included featuresYes. Every new customer gets 30 days free, without a credit card. The free month includes every feature, and hosted Günther with a starter credit. It covers one Amazon Ads account with all its marketplaces and brands, once per account. After 30 days you pick a plan to keep access. Your data stays.
Start your free monthThere is no sales team and no investor-funded payroll behind the price: Holy Quack is run by one operator and a lot of automation. You pay per brand, not a percentage of ad spend, so your bill does not grow when your clients spend more. There is no long contract either. Your campaigns live in your own Amazon Ads accounts, so if you ever leave, you cancel at the end of the billing period and they stay exactly where they are.
Nothing changes until you decide it should. Daily bidding only runs after you enable it, and only within the floors, ceilings and targets you set. Günther’s structural proposals wait for an authorized user to approve them. Every applied change is logged with what changed, when, and the available reasoning.
Connect your Amazon Ads accounts, choose the advertising profiles, and your reports start syncing. Nothing in your campaigns changes while you look around, so you can compare the dashboards against your current tool first. When you move bidding over, turn off the old tool’s automation for those campaigns so two engines are not adjusting the same bids.
You can build a prototype quickly. The ongoing work is the Amazon Ads API access, keeping every client connection and report sync running, storing the data safely, bid logic with guardrails, a change log, and fixes whenever Amazon changes something. Holy Quack maintains all of that and exposes it as documented tools, so your own Claude, Codex or scripts can use the same account context without you running the plumbing.
Yes, once you enable automated bidding. The bidding engine evaluates performance daily and adjusts bids within the floors, ceilings, targets, and other guardrails you configure. Bids come from a stochastic model or from the rules you set; an AI language model does not calculate the bids.
Günther analyzes your account and prepares structural recommendations with supporting evidence. An authorized user decides whether to apply a proposal. These approval-first recommendations are separate from the daily bidding automation you enable.
Holy Quack helps identify productive search terms, prepare keyword promotions, and manage negative-keyword workflows across connected Amazon advertising profiles.
The dashboards cover campaign, placement, keyword, targeting, and product performance. Data availability depends on the connected advertising profiles, available Amazon reports, and completed syncs.
Read about reporting and measurementCreate an account and connect the Amazon Ads account you manage. Your free month starts when Amazon is connected, with no credit card. Reports become available as the first data sync completes.
Create an accountThe change history records applied changes so you can review what changed, when it changed, and the available reasoning. Review proposals and configured bidding limits before enabling automation.
Holy Quack is operated by Baoks UG (haftungsbeschränkt), based in Reutlingen, Germany. It is independently developed and is not endorsed by, affiliated with, or sponsored by Amazon.
Company and contact detailsThe Privacy Policy explains how account and Amazon advertising data are handled. The Data Processing Agreement covers processing terms, and the Security page explains security measures and vulnerability reporting.
Read the Privacy Policy